Product and Service
Companies included in MMA sector in admission to amusement industry primarily operate MMA promotions and earn revenue by ticket and concession sales at live MMA events.
Demand for Product and Service
As indicated by the typical company data, the demand for sport and other entertainments has been increasing significantly in the past several years. The increased demand has been proved by the increased revenue from media rights of those sport leagues, sponsorship, and admission.
The Sector
Sector’s Current, Trend, Causes behind trend, and Future
Current and Trend
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It seems that the demand for MMA promotions in US market has been strong. However, the competition that companies have faced is intensive in the past three years as indicated by decreased number of promotions held by some typical MMA promoters.
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Competition caused huge uncertainty for some of companies in terms of growth of their revenue and as well pressure on profitability.
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Consolidation activities have been increasing as demand for entertainment increases.
Causes behind the trend
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The upward trend in this industry may be consistent with what is happening in other entertainment and leisure industries and presents undergoing, deep changes in lifestyle and consumption habit in current society. One of examples is that people increasingly spent more time on online media.
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This trend is also driven by changes in demographic trend.
Industry Future
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As upward trend in this industry continues, companies may be able to continue to see large growth in their revenue.
